{"id":4448,"date":"2023-06-07T15:35:49","date_gmt":"2023-06-07T13:35:49","guid":{"rendered":"https:\/\/test.lang-und-heyne.de\/privacypolicy\/"},"modified":"2026-06-29T12:35:38","modified_gmt":"2026-06-29T10:35:38","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.lang-und-heyne.de\/en\/privacy-policy\/","title":{"rendered":"Privacy Notice"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":74,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4448","page","type-page","status-publish","hentry"],"acf":{"start":[{"acf_fc_layout":"text","text":"<h2>1. Privacy at a Glance<\/h2>\n<h3>General Information<\/h3>\n<p>The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data refers to any data that can be used to personally identify you. For detailed information on data protection, please refer to our Privacy Policy, which is listed below this text.  <\/p>\n<h3>Data Collection on This Website<\/h3>\n<h4><strong>Who is responsible for data collection on this website?<\/strong><\/h4>\n<p>Data processing on this website is carried out by the website operator. You can find the operator\u2019s contact information in the \u201cInformation on the Data Controller\u201d section of this Privacy Policy. <\/p>\n<h4><strong>How do we collect your data?<\/strong><\/h4>\n<p>Your data is collected, in part, when you provide it to us. This may include, for example, data that you enter into a contact form. <\/p>\n<p>Other data is collected by our IT systems automatically or with your consent when you visit the website. This primarily consists of technical data (e.g., internet browser, operating system, or time of page view). This data is collected automatically as soon as you access this website.  <\/p>\n<h4><strong>What do we use your data for?<\/strong><\/h4>\n<p>Some of the data is collected to ensure that the website functions properly. Other data may be used to analyze your user behavior. <\/p>\n<h4><strong>What rights do you have regarding your data?<\/strong><\/h4>\n<p>You have the right at any time to receive, free of charge, information about the source, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you may revoke that consent at any time with future effect. In addition, you have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to file a complaint with the competent supervisory authority.    <\/p>\n<p>Please feel free to contact us at any time regarding this matter or any other questions you may have about data protection.<\/p>\n<h3>Analytics Tools and Third-Party Tools<\/h3>\n<p>When you visit this website, your browsing behavior may be analyzed for statistical purposes. This is primarily done using so-called analytics tools. <\/p>\n<p>You can find detailed information about these analytics programs in the following privacy policy.<\/p>\n"},{"acf_fc_layout":"text","text":"<h2>2. Hosting<\/h2>\n<p>We host our website&#8217;s content with the following provider:<\/p>\n<h3>Hetzner<\/h3>\n<p>The provider is Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter \u201cHetzner\u201d). <\/p>\n<p>For more details, please refer to Hetzner&#8217;s Privacy Policy: <a href=\"https:\/\/www.hetzner.com\/de\/rechtliches\/datenschutz\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.hetzner.com\/de\/rechtliches\/datenschutz<\/a>.<\/p>\n<p>The use of Hetzner is based on Article 6(1)(f) of the GDPR. We have a legitimate interest in ensuring that our website is displayed as reliably as possible. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user\u2019s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.        <\/p>\n<h3>Order Processing<\/h3>\n<p>We have entered into a Data Processing Agreement (DPA) for the use of the service mentioned above. This is a contract required under data protection law that ensures the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR. <\/p>\n"},{"acf_fc_layout":"text","text":"<h2>3. General Information and Mandatory Disclosures<\/h2>\n<h3>Privacy Policy<\/h3>\n<p>The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with applicable data protection laws and this Privacy Policy. <\/p>\n<p>When you use this website, various types of personal data are collected. Personal data is information that can be used to identify you personally. This Privacy Policy explains what data we collect and how we use it. It also explains how and for what purpose this is done.   <\/p>\n<p>Please note that data transmission over the Internet (e.g., when communicating via email) may be subject to security risks. It is not possible to completely protect data from access by third parties. <\/p>\n<h3>Note on the Data Controller<\/h3>\n<p>The entity responsible for data processing on this website is:<\/p>\n<p>Tempus Arte GmbH &#038; Co. KG \u2022 LANG &#038; HEYNE<br \/>\nManaging Directors: Daniel T. Roy, Alexander Gutierrez Diaz<br \/>\nUllersdorfer M\u00fchle 2<br \/>\n01454 Radeberg<br \/>\nPhone: +49 351-212936-60<br \/>\nEmail: <a href=\"mailto:info@langheyne.de\">info@langheyne.de<\/a><\/p>\n<p>The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).<\/p>\n<h3>Retention period<\/h3>\n<p>Unless a more specific retention period is stated in this Privacy Policy, we will retain your personal data until the purpose for which it was collected no longer applies. If you submit a valid request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible grounds for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, the data will be deleted once these grounds no longer apply. <\/p>\n<h3>General Information on the Legal Basis for Data Processing on This Website<\/h3>\n<p>If you have consented to the processing of your data, we process your personal data on the basis of Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, provided that special categories of data as defined in Article 9(1) of the GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49(1)(a) of the GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g., via device fingerprinting), data processing is additionally based on Section 25(1) of the German Telemedia Act (TDDDG). You may revoke your consent at any time.           <\/p>\n<p>If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Article 6(1)(b) of the GDPR. Furthermore, we process your data if it is necessary to comply with a legal obligation, based on Article 6(1)(c) of the GDPR. Data processing may also be based on our legitimate interest pursuant to Article 6(1)(f) of the GDPR. The applicable legal bases for each specific case are described in the following sections of this Privacy Policy.         <\/p>\n<h3>Data Protection Officer<\/h3>\n<p>We have appointed a data protection officer.<\/p>\n<p>IfDDS GmbH &#8211; Institute for Data Protection and Data Security<br \/>\nDresdner Stra\u00dfe 58 a<br \/>\n01156 Dresden<br \/>\nPhone: +49 351 27579057<br \/>\nEmail: <a href=\"mailto:langheyne@ifdds.eu\">langheyne@ifdds.eu<\/a><\/p>\n<h3>Recipients of personal data<\/h3>\n<p>As part of our business operations, we collaborate with various external parties. In some cases, this requires the transfer of personal data to these external parties. We only disclose personal data to external parties if it is necessary for the performance of a contract, if we are legally required to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Article 6(1)(f) of the GDPR, or if another legal basis permits the disclosure of data. When using data processors, we only disclose our customers\u2019 personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.      <\/p>\n<h3>Withdrawal of Your Consent to Data Processing<\/h3>\n<p>Many data processing operations are only possible with your explicit consent. You may withdraw any consent you have already given at any time. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.  <\/p>\n<h3>Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)<\/h3>\n<p><strong>IF DATA PROCESSING IS BASED ON ART. 6, PAR. 1, SUBPAR. E OR F OF THE GDPR, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS RELATED TO YOUR SPECIFIC SITUATION, to object to the processing of your personal data; this also applies to profiling based on these provisions. THE SPECIFIC LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) OF THE GDPR).    <\/strong><\/p>\n<p><strong>IF YOUR PERSONAL DATA IS BEING PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) OF THE GDPR). <\/strong><\/p>\n<h3>Right to File a Complaint with the Competent Supervisory Authority<\/h3>\n<p>In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place where the alleged violation occurred. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies. <\/p>\n<h3>Right to Data Portability<\/h3>\n<p>You have the right to receive data that we process automatically based on your consent or in fulfillment of a contract, either for yourself or for a third party, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible. <\/p>\n<h3>Access, Correction, and Deletion<\/h3>\n<p>Under applicable law, you have the right at any time to receive, free of charge, information about your stored personal data, its source and recipients, and the purpose of the data processing, as well as the right to have this data corrected or deleted, if applicable. You may contact us at any time regarding this matter or any other questions you may have about personal data. <\/p>\n<h3>Right to Restriction of Processing<\/h3>\n<p>You have the right to request that the processing of your personal data be restricted. You may contact us at any time to exercise this right. The right to restriction of processing applies in the following cases:  <\/p>\n<ul>\n<li>If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification process, you have the right to request that the processing of your personal data be restricted. <\/li>\n<li>If the processing of your personal data was or is unlawful, you may request that the processing be restricted instead of having the data erased.<\/li>\n<li>If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of being erased.<\/li>\n<li>If you have filed an objection under Article 21(1) of the GDPR, a balancing of your interests against ours must be conducted. Until it is determined whose interests prevail, you have the right to request that the processing of your personal data be restricted.  <\/li>\n<\/ul>\n<p>If you have restricted the processing of your personal data, such data may\u2014apart from its storage\u2014be processed only with your consent or for the purpose of asserting, exercise, or defend legal claims, or to protect the rights of another natural or legal person, or for reasons of a substantial public interest of the European Union or a Member State.<\/p>\n<h3>SSL or TLS encryption<\/h3>\n<p>For security reasons and to protect the transmission of confidential information\u2014such as orders or inquiries you send to us as the website operator\u2014this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the browser\u2019s address bar changes from \u201chttp:\/\/\u201d to \u201chttps:\/\/\u201d and by the lock icon in your browser\u2019s address bar. <\/p>\n<p>If SSL or TLS encryption is enabled, the data you send to us cannot be intercepted by third parties.<\/p>\n<h3>Objection to Promotional Emails<\/h3>\n<p>We hereby object to the use of contact information published in accordance with the legal requirement to provide an imprint for the purpose of sending unsolicited advertising and informational materials. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited transmission of advertising information, such as through spam emails. <\/p>\n"},{"acf_fc_layout":"text","text":"<h2>4. Data Collection on This Website<\/h2>\n<h3>Cookies<\/h3>\n<p>Our website uses so-called \u201ccookies.\u201d Cookies are small data packets that do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser deletes them automatically.    <\/p>\n<p>Cookies may be set by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services into websites (e.g., cookies used to process payment services). <\/p>\n<p>Cookies serve various purposes. Many cookies are technically necessary, as certain website features would not work without them (e.g., the shopping cart feature or the display of videos). Other cookies may be used to analyze user behavior or for advertising purposes.  <\/p>\n<p>Cookies that are necessary for carrying out the electronic communication process, for providing certain functions you have requested (e.g., the shopping cart function), or for optimizing the website (e.g., cookies for measuring web traffic) (necessary cookies), are stored on the basis of Art. 6(1)(f) of the GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically flawless and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG); consent may be revoked at any time.    <\/p>\n<p>You can configure your browser to notify you when cookies are set, to allow cookies only on a case-by-case basis, to block cookies in specific cases or generally, and to enable the automatic deletion of cookies when you close your browser. If you disable cookies, the functionality of this website may be limited. <\/p>\n<p>You can find out which cookies and services are used on this website in this Privacy Policy.<\/p>\n<h3>Consent to Borlabs&#8217; Use of Cookies<\/h3>\n<p>Our website uses Borlabs Cookie\u2019s consent technology to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies, and to document this in compliance with data protection regulations. This technology is provided by Borlabs GmbH, R\u00fcbenkamp 32, 22305 Hamburg (hereinafter \u201cBorlabs\u201d). <\/p>\n<p>When you visit our website, a Borlabs cookie is stored in your browser to record the consents you have given or any revocation of those consents. This data is not shared with the provider of the Borlabs cookie. <\/p>\n<p>The collected data will be stored until you request that we delete it, delete the Borlabs cookie yourself, or the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected. For details on how Borlabs handles data processing, please visit <a href=\"https:\/\/de.borlabs.io\/kb\/welche-daten-speichert-borlabs-cookie\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de.borlabs.io\/kb\/welche-daten-speichert-borlabs-cookie\/<\/a>.  <\/p>\n<p>Borlabs\u2019 cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Article 6(1)(c) of the GDPR.   <\/p>\n<h3>Server Log Files<\/h3>\n<p>The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include: <\/p>\n<ul>\n<li>Browser Type and Browser Version<\/li>\n<li>Operating system used<\/li>\n<li>Referrer URL<\/li>\n<li>Hostname of the connecting computer<\/li>\n<li>Time of the server request<\/li>\n<li>IP address<\/li>\n<\/ul>\n<p>This data is not combined with data from other sources.<\/p>\n<p>This data is collected on the basis of Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in ensuring that its website functions properly and is optimized\u2014to this end, server log files must be collected.   <\/p>\n<h3>Contact Form<\/h3>\n<p>If you submit inquiries to us via the contact form, we will store the information you provide in the inquiry form\u2014including the contact information you provide there\u2014for the purpose of processing your inquiry and in case of follow-up questions. We will not share this information without your consent. <\/p>\n<p>The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR), provided that such consent was requested; you may withdraw your consent at any time.   <\/p>\n<p>The data you enter in the contact form will remain with us until you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions\u2014in particular retention periods\u2014remain unaffected. <\/p>\n<h3>Inquiries by email, phone, or fax<\/h3>\n<p>If you contact us by email, phone, or fax, your inquiry\u2014including all personal data contained therein (name, inquiry)\u2014will be stored and processed by us for the purpose of handling your request. We will not disclose this data without your consent. <\/p>\n<p>The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR), provided that such consent was requested; you may withdraw your consent at any time.   <\/p>\n<p>The data you send us via contact requests will remain with us until you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions\u2014in particular statutory retention periods\u2014remain unaffected. <\/p>\n<h3>Registration on this website<\/h3>\n<p>You can register on this website to access additional features on the site. We use the information you provide for this purpose solely to enable you to use the specific offering or service for which you have registered. The required information requested during registration must be provided in full. Otherwise, we will reject the registration.   <\/p>\n<p>For important changes\u2014such as changes to the scope of our offerings or technically necessary changes\u2014we will use the email address you provided during registration to notify you.<\/p>\n<p>The data entered during registration is processed for the purpose of fulfilling the user relationship established by the registration and, where applicable, to initiate further contracts (Art. 6(1)(b) GDPR).<\/p>\n<p>We will store the data collected during registration for as long as you remain registered on this website, after which it will be deleted. Statutory retention periods remain unaffected. <\/p>\n"},{"acf_fc_layout":"text","text":"<h2>5. Analytics Tools and Advertising<\/h2>\n<h3>Matomo<\/h3>\n<p>This website uses the open-source web analytics service Matomo.<\/p>\n<p>With the help of Matomo, we are able to collect and analyze data about how visitors use our website. This allows us, among other things, to determine when specific pages were viewed and which region the visitors are from. We also collect various log files (e.g., IP address, referrer, browsers and operating systems used) and can track whether our website visitors perform certain actions (e.g., clicks, purchases, etc.).  <\/p>\n<p>The use of this analytics tool is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user\u2019s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.        <\/p>\n<h4>Cookie-Free Analytics<\/h4>\n<p>We have configured Matomo so that it does not store cookies in your browser.<\/p>\n<h4>Hosting<\/h4>\n<p>We host Matomo exclusively on our own servers, so all analytics data remains with us and is not shared with third parties.<\/p>\n<h3>Mautic<\/h3>\n<p>We use the Mautic marketing tool. It is provided by Acquia Inc., 53 State St, Boston, Massachusetts 02109, USA (hereinafter \u201cMautic\u201d).<\/p>\n<p>Mautic is a tool for optimizing and automating our marketing activities. With Mautic, we can, among other things, build landing pages and forms, plan, execute, and evaluate marketing campaigns, and manage our customer data. <\/p>\n<p>In addition, we can analyze the user behavior of our website visitors. Based on this information, we can launch further marketing campaigns. For example, we can identify which customers have downloaded content from us and, as a result, are eligible for certain additional marketing initiatives.  <\/p>\n<p>Mautic uses technologies that enable cross-page user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). Website visitors are assigned a unique ID that allows them to be recognized when they visit the website again. In addition, Mautic collects the user\u2019s IP address, language, visited URLs, and the time of access.  <\/p>\n<p>To the extent that consent has been obtained, the use of the aforementioned service is based exclusively on Article 6(1)(a) of the GDPR and Section 25 of the TDDDG. Consent may be revoked at any time. If consent has not been obtained, the use of this service is based on Article 6(1)(f) of the GDPR; the website operator has a legitimate interest in optimizing its marketing campaigns.      <\/p>\n<p>The company is certified under the \u201cEU-US Data Privacy Framework\u201d (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider\u2019s website at the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/s\/participant-search\/participant-detail?contact=true&#038;id=a2zt00000004FE2AAM&#038;status=Active\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/s\/participant-search\/participant-detail?contact=true&#038;id=a2zt00000004FE2AAM&#038;status=Active<\/a>   <\/p>\n<h3>Name and address of the web host<\/h3>\n<p>Seffner &#038; Schlesier, LLC<br \/>\n6 Gewerbepark<br \/>\n01723 Wilsdruff<\/p>\n<h3>Order Processing<\/h3>\n<p>We have entered into a Data Processing Agreement (DPA) for the use of the service mentioned above. This is a contract required under data protection law that ensures the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR. <\/p>\n"},{"acf_fc_layout":"text","text":"<h2>6. Newsletter<\/h2>\n<h3>Newsletter Information<\/h3>\n<p>If you would like to subscribe to the newsletter offered on the website, we need your email address as well as information that allows us to verify that you are the owner of the email address provided and that you consent to receiving the newsletter. No other data is collected, or is collected only on a voluntary basis. We use this data exclusively to send you the requested information and do not share it with third parties.  <\/p>\n<p>The processing of the data entered in the newsletter sign-up form is based solely on your consent (Art. 6(1)(a) GDPR). You may revoke your consent to the storage of your data and email address, as well as their use for sending the newsletter, at any time\u2014for example, by clicking the \u201cUnsubscribe\u201d link in the newsletter. The lawfulness of any data processing that has already taken place remains unaffected by this revocation.  <\/p>\n<p>The data you have provided to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter, and will be deleted from the newsletter distribution list after you unsubscribe or once the purpose for which it was collected no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our sole discretion within the scope of our legitimate interest pursuant to Article 6(1)(f) of the GDPR.   <\/p>\n<p>Data that we have stored for other purposes is not affected by this.<\/p>\n<p>After you unsubscribe from the newsletter mailing list, your email address may be stored on a blacklist by us or the newsletter service provider, if necessary, to prevent future mailings. The data from the blacklist is used solely for this purpose and is not combined with any other data. This serves both your interests and our interest in complying with legal requirements regarding the distribution of newsletters (legitimate interest within the meaning of Article 6(1)(f) of the GDPR). There is no time limit on storage in the blacklist. You may object to this storage if your interests outweigh our legitimate interest.    <\/p>\n<h3>Newsletter Distribution via Amazon SES<\/h3>\n<p>Our email newsletters are sent via the \u201cAmazon Simple Email Service\u201d provided by the technical service provider Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA (\u201cAmazon SES\u201d), to which we transfer the data you provided when you subscribed to the newsletter. This transfer is carried out in accordance with Article 6(1)(f) of the GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system. The data you enter to subscribe to the newsletter (e.g., email address) is generally stored on Amazon\u2019s servers in the EU. In individual cases, however, data may also be transferred to the United States.<\/p>\n<p>Amazon SES uses this information to send and analyze the statistics for the newsletters on our behalf. For the purpose of analysis, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and, if so, which links were clicked.  <\/p>\n<p>In addition, technical information is collected (e.g., time of access, IP address, browser type, and operating system). The data is collected exclusively in pseudonymized form and is not linked to your other personal data; direct personal identification is ruled out. This data is used solely for the statistical analysis of newsletter campaigns. The results of these analyses may be used to better tailor future newsletters to the interests of the recipients. If you wish to object to the analysis of your data for statistical purposes, you must unsubscribe from the newsletter.    <\/p>\n<p>Furthermore, Amazon SES may use this data itself in accordance with Article 6(1)(f) of the GDPR based on its own legitimate interest in tailoring and optimizing the service to meet user needs, as well as for market research purposes\u2014such as to determine which countries the recipients are from. However, Amazon SES does not use the data of our newsletter recipients to contact them directly or to disclose it to third parties.   <\/p>\n<p>We have entered into a data processing agreement (\u201cData Processing Addendum,\u201d available at <a href=\"https:\/\/d1.awsstatic.com\/legal\/aws-gdpr\/AWS_GDPR_DPA.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/d1.awsstatic.com\/legal\/aws-gdpr\/AWS_GDPR_DPA.pdf<\/a>), which obligates Amazon SES to protect our customers\u2019 data and not to disclose it to third parties.<\/p>\n<p>For the transfer of data from the EU to the U.S., Amazon SES relies on the European Commission\u2019s so-called Standard Data Protection Clauses, which are intended to ensure compliance with European data protection standards in the U.S.<\/p>\n<p>You can view the privacy policy of Amazon Web Services, Inc. here: <a href=\"https:\/\/d1.awsstatic.com\/legal\/privacypolicy\/AWS_Privacy_Notice_German_2020-08-15.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/d1.awsstatic.com\/legal\/privacypolicy\/AWS_Privacy_Notice_German_2020-08-15.pdf<\/a><\/p>\n<h3>Sending newsletters to existing customers<\/h3>\n<p>If you order goods or services from us and provide your email address in the process, we may subsequently use that email address to send you newsletters, provided that we inform you of this in advance. In such cases, the newsletter will contain only direct marketing for our own similar goods or services. You may unsubscribe from this newsletter at any time. A link for this purpose is included in every newsletter. The legal basis for sending the newsletter in this case is Article 6(1)(f) of the GDPR in conjunction with Section 7(3) of the UWG.       <\/p>\n<p>After you unsubscribe from the newsletter mailing list, your email address may be added to a blacklist to prevent future mailings from being sent to you. The data from the blacklist is used solely for this purpose and is not combined with any other data. This serves both your interests and our interest in complying with legal requirements regarding the distribution of newsletters (legitimate interest within the meaning of Article 6(1)(f) of the GDPR). There is no time limit on storage in the blacklist. You may object to this storage if your interests outweigh our legitimate interest.    <\/p>\n"},{"acf_fc_layout":"text","text":"<h2>7. Plugins and Tools<\/h2>\n<h3>Ninja Firewall<\/h3>\n<p>We have integrated Ninja Firewall into this website. The provider is NinTechNet Limited, Unit 1603, 16th Floor, The L. Plaza, 367\u2013375 Queen\u2019s Road Central, Sheung Wan, Hong Kong (hereinafter \u201cNinja Firewall\u201d). <\/p>\n<p>Ninja Firewall is used to protect our website from unauthorized access or malicious cyberattacks. To this end, Ninja Firewall collects the IP address, request, referrer, and time of page access. Ninja Firewall is integrated into our own servers and does not transmit any personal data to the tool\u2019s provider or any other third parties.  <\/p>\n<p>The use of Ninja Firewall is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in protecting its website as effectively as possible against cyberattacks.   <\/p>\n"},{"acf_fc_layout":"text","text":"<h2>8. E-commerce and Payment Providers<\/h2>\n<h3>Processing of Customer and Contract Data<\/h3>\n<p>We collect, process, and use personal customer and contract data to establish, define the terms of, and modify our contractual relationships. We collect, process, and use personal data regarding the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill the user. The legal basis for this is Article 6(1)(b) of the GDPR.    <\/p>\n<p>The customer data collected will be deleted after the order is completed or the business relationship is terminated, and after any applicable statutory retention periods have expired. Statutory retention periods remain unaffected. <\/p>\n<h3>Order Fulfillment via Dropshipping<\/h3>\n<p>When you order merchandise from us, your order may be shipped directly to you by our retailers (drop shipping). To facilitate this, we will provide your name, shipping address, and\u2014if necessary for delivery\u2014your phone number to the shipping company. This information is shared solely for the purpose of delivering the goods.  <\/p>\n<p>The legal basis for data processing is Article 6(1)(b) of the GDPR (performance of a contract) and our legitimate interest in processing purchases as quickly and effectively as possible, within the meaning of Article 6(1)(f) of the GDPR.    <\/p>\n<p>We use the following retailer for dropshipping:<\/p>\n<p>You can find a list of our current retailers at the following link: <a href=\"https:\/\/www.lang-und-heyne.de\/fachhandel\/\">Retailers | Lang&#038;Heyne<\/a><\/p>\n"},{"acf_fc_layout":"text","text":"<h2>9. Our Own Services<\/h2>\n<h3>Handling of Applicant Data<\/h3>\n<p>We offer you the opportunity to apply for a position with us (e.g., by email, mail, or via our online application form). Below, we provide information about the scope, purpose, and use of your personal data collected as part of the application process. We assure you that the collection, processing, and use of your data are carried out in accordance with applicable data protection laws and all other legal requirements, and that your data will be treated as strictly confidential.  <\/p>\n<h4>Scope and Purpose of Data Collection<\/h4>\n<p>If you submit an application to us, we will process your related personal data (e.g., contact and communication information, application documents, notes taken during job interviews, etc.) to the extent necessary to decide whether to establish an employment relationship. The legal basis for this is Section 26 of the German Federal Data Protection Act (BDSG) under German law (initiation of an employment relationship), Article 6(1)(b) of the GDPR (general contract initiation), and\u2014if you have provided consent\u2014Article 6(1)(a) of the GDPR. You may withdraw your consent at any time. Your personal data will be shared within our company exclusively with those individuals involved in processing your application.       <\/p>\n<p>If your application is successful, the data you submitted will be stored in our data processing systems in accordance with Section 26 of the German Federal Data Protection Act (BDSG) and Article 6(1)(b) of the General Data Protection Regulation (GDPR) for the purpose of carrying out the employment relationship.  <\/p>\n<h4>Data Retention Period<\/h4>\n<p>If we are unable to offer you a position, if you decline a job offer, or if you withdraw your application, we reserve the right to retain the data you have provided, based on our legitimate interests (Art. 6(1)(f) GDPR) for up to 6 months from the conclusion of the application process (rejection or withdrawal of the application). Afterward, the data will be deleted and the physical application documents will be destroyed. Retention serves, in particular, as evidence in the event of a legal dispute. If it becomes apparent that the data will be required after the 6-month period has expired (e.g., due to an impending or pending legal dispute), the data will not be deleted until the purpose for its continued retention no longer applies.   <\/p>\n<p>Data may also be retained for a longer period if you have provided the appropriate consent (Art. 6(1)(a) of the GDPR) or if statutory retention requirements prevent its deletion.<\/p>\n"},{"acf_fc_layout":"text","text":"<h1>Privacy Policy When Visiting Our Social Media Channels<\/h1>\n<p>We maintain publicly accessible profiles on social media platforms. You can find a list of the specific social media platforms we use below. <\/p>\n<p>Social networks such as Facebook, Twitter, etc., can generally analyze your user behavior in detail when you visit their website or a website with embedded social media content (e.g., \u201cLike\u201d buttons or advertising banners). Visiting our social media pages triggers numerous data processing operations relevant to data protection. Specifically:  <\/p>\n<p>If you are logged into your social media account and visit our social media page, the operator of the social media platform may associate this visit with your user account. However, your personal data may also be collected even if you are not logged in or do not have an account with the respective social media platform. In this case, data collection occurs, for example, through cookies stored on your device or by recording your IP address.  <\/p>\n<p>Using the data collected in this way, social media platform operators can create user profiles that store your preferences and interests. This allows them to display interest-based advertising to you both on and off the respective social media platform. If you have an account on the respective social network, interest-based ads can be displayed on all devices on which you are currently logged in or have been logged in in the past.  <\/p>\n<p>Please also note that we cannot track all data processing activities on social media platforms. Depending on the provider, additional data processing operations may therefore be carried out by the operators of the social media platforms. For details, please refer to the terms of use and privacy policies of the respective social media platforms.  <\/p>\n<h3>Legal Basis<\/h3>\n<p>Our social media accounts are intended to ensure the most comprehensive online presence possible. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. The analytics processes initiated by the social networks may be based on different legal grounds, which must be specified by the operators of the social networks (e.g., consent within the meaning of Article 6(1)(a) of the GDPR).    <\/p>\n<h3>Data Controller and Exercising Rights<\/h3>\n<p>When you visit one of our social media pages (e.g., Facebook), we are jointly responsible with the operator of the social media platform for the data processing activities triggered by that visit. You may generally exercise your rights (right of access, rectification, erasure, restriction of processing, data portability, and the right to lodge a complaint) with both us and the operator of the respective social media platform (e.g., Facebook). <\/p>\n<p>Please note that, despite our shared responsibility with the social media platform operators, we do not have full control over the data processing activities of these platforms. Our options depend largely on the corporate policy of the respective provider. <\/p>\n<h3>Retention period<\/h3>\n<p>The data we collect directly through our social media presence is deleted from our systems as soon as the purpose for storing it no longer applies, you request that we delete it, you revoke your consent to its storage, or the purpose for storing the data no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal provisions\u2014in particular retention periods\u2014remain unaffected.   <\/p>\n<p>We have no control over how long your data is stored by the operators of social networks for their own purposes. For more details, please contact the operators of the social networks directly (e.g., in their privacy policies; see below). <\/p>\n<h3>Social Networks in Detail<\/h3>\n<h4>Facebook<\/h4>\n<p>We have a Facebook profile. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the data collected is also transferred to the United States and other third countries.  <\/p>\n<p>We have entered into a joint processing agreement (Controller Addendum) with Facebook. This agreement specifies which data processing operations we or Facebook are responsible for when you visit our Facebook page. You can view this agreement at the following link: <a href=\"https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum<\/a>.  <\/p>\n<p>You can adjust your ad settings yourself in your user account. To do so, click the following link and log in: <a href=\"https:\/\/www.facebook.com\/settings?tab=ads\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/settings?tab=ads<\/a>. <\/p>\n<p>For more details, please refer to Facebook&#8217;s Privacy Policy: <a href=\"https:\/\/www.facebook.com\/about\/privacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/about\/privacy\/<\/a>.<\/p>\n<h4>Instagram<\/h4>\n<p>We have an Instagram profile. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. For details on how they handle your personal data, please refer to Instagram\u2019s Privacy Policy: <a href=\"https:\/\/help.instagram.com\/519522125107875\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/help.instagram.com\/519522125107875<\/a>.<\/p>\n<h4>LinkedIn<\/h4>\n<p>We have a profile on LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland). Privacy Policy: <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/legal\/privacy-policy<\/a>. <\/p>\n<h4>YouTube channel<\/h4>\n<p>We have a profile on YouTube. The service provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For details on how they handle your personal data, please refer to the YouTube\/Google Privacy Policy: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy<\/a>.  <\/p>\n<p>You can adjust your YouTube privacy settings yourself in your user account. To do so, click the following link and sign in: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/adssettings.google.com\/authenticated<\/a>. <\/p>\n"}],"slide":false},"wpml_current_locale":"en_US","wpml_translations":{"de_DE":{"locale":"de_DE","id":3003,"slug":"datenschutzhinweis","post_title":"Datenschutzhinweis","href":"https:\/\/www.lang-und-heyne.de\/datenschutzhinweis\/"},"fr_FR":{"locale":"fr_FR","id":9869,"slug":"privacy-policy","post_title":"Avis relatif \u00e0 la protection des donn\u00e9es","href":"https:\/\/www.lang-und-heyne.de\/fr\/privacy-policy\/"},"es_ES":{"locale":"es_ES","id":9879,"slug":"privacy-policy","post_title":"Aviso sobre la protecci\u00f3n de datos","href":"https:\/\/www.lang-und-heyne.de\/es\/privacy-policy\/"},"ja":{"locale":"ja","id":9871,"slug":"privacy-policy","post_title":"Privacy Policy","href":"https:\/\/www.lang-und-heyne.de\/ja\/privacy-policy\/"},"zh_CN":{"locale":"zh_CN","id":9877,"slug":"privacy-policy","post_title":"\u9690\u79c1\u58f0\u660e","href":"https:\/\/www.lang-und-heyne.de\/zh-hans\/privacy-policy\/"}},"_links":{"self":[{"href":"https:\/\/www.lang-und-heyne.de\/en\/wp-json\/wp\/v2\/pages\/4448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lang-und-heyne.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lang-und-heyne.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lang-und-heyne.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lang-und-heyne.de\/en\/wp-json\/wp\/v2\/comments?post=4448"}],"version-history":[{"count":3,"href":"https:\/\/www.lang-und-heyne.de\/en\/wp-json\/wp\/v2\/pages\/4448\/revisions"}],"predecessor-version":[{"id":10480,"href":"https:\/\/www.lang-und-heyne.de\/en\/wp-json\/wp\/v2\/pages\/4448\/revisions\/10480"}],"wp:attachment":[{"href":"https:\/\/www.lang-und-heyne.de\/en\/wp-json\/wp\/v2\/media?parent=4448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}