{"id":9879,"date":"2023-06-07T15:35:49","date_gmt":"2023-06-07T13:35:49","guid":{"rendered":"https:\/\/www.lang-und-heyne.de\/privacy-policy\/"},"modified":"2025-10-14T10:08:15","modified_gmt":"2025-10-14T08:08:15","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.lang-und-heyne.de\/es\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":59,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9879","page","type-page","status-publish","hentry"],"acf":{"start":[{"acf_fc_layout":"text","text":"<h2>1. Data protection at a glance<\/h2>\n<h3>General notes<\/h3>\n<p>The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. You can find detailed information on data protection in our privacy policy listed below this text.<\/p>\n<h3>Data collection on this website<\/h3>\n<h4><strong>Who is responsible for data collection on this website?<\/strong><\/h4>\n<p>Data processing on this website is carried out by the website operator. You can find the operator\u2019s contact details in the section \u201cNote on the responsible body\u201d in this privacy policy.<\/p>\n<h4><strong>How do we collect your data?<\/strong><\/h4>\n<p>On the one hand, your data is collected by you providing it to us. This may, for example, be data that you enter in a contact form.<\/p>\n<p>Other data is collected automatically or after your consent when visiting the website by our IT systems. This is primarily technical data (e.g., internet browser, operating system, or time of the page view). This data is collected automatically as soon as you enter this website.<\/p>\n<h4><strong>What do we use your data for?<\/strong><\/h4>\n<p>Part of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior.<\/p>\n<h4><strong>What rights do you have regarding your data?<\/strong><\/h4>\n<p>You have the right at any time to receive free information about the origin, recipients, and purpose of your stored personal data. You also have the right to request the rectification or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.<\/p>\n<p>You can contact us at any time regarding this and other questions on the subject of data protection.<\/p>\n<h3>Analytics tools and tools from third-party providers<\/h3>\n<p>When visiting this website, your surfing behavior may be statistically evaluated. This happens primarily with so-called analysis programs.<\/p>\n<p>Detailed information about these analysis programs can be found in the following privacy policy.<\/p>\n"},{"acf_fc_layout":"text","text":"<h2>2. Hosting<\/h2>\n<p>We host the content of our website with the following provider:<\/p>\n<h3>Hetzner<\/h3>\n<p>The provider is Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter \u201cHetzner\u201d).<\/p>\n<p>Details can be found in Hetzner\u2019s privacy policy: <a href=\"https:\/\/www.hetzner.com\/de\/rechtliches\/datenschutz\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.hetzner.com\/de\/rechtliches\/datenschutz<\/a>.<\/p>\n<p>The use of Hetzner is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable presentation of our website possible. If consent has been requested, the processing takes place exclusively on the basis of Art. 6(1)(a) GDPR and \u00a7 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user\u2019s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.<\/p>\n<h3>Order processing<\/h3>\n<p>We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a data protection\u2013required contract that ensures Hetzner only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.<\/p>\n"},{"acf_fc_layout":"text","text":"<h2>3. General Information and Mandatory Information<\/h2>\n<h3>Data Protection<\/h3>\n<p>The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations as well as this privacy policy.<\/p>\n<p>When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this happens.<\/p>\n<p>We would like to point out that data transmission over the internet (e.g., when communicating by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.<\/p>\n<h3>Note on the Responsible Body<\/h3>\n<p>The responsible body for data processing on this website is:<\/p>\n<p>\nTempus Arte GmbH &#038; Co. KG \u2022 LANG &#038; HEYNE<br \/>\nManaging Directors: Prof. Dr.-Ing. habil., Dr. h.c. mult. Ulrich L. Rohde, Alexander Gutierrez Diaz<br \/>\nUllersdorfer M\u00fchle 2<br \/>\n01454 Radeberg<br \/>\nPhone: +49 351-212936-60<br \/>\nEmail: <a href=\"mailto:info@langheyne.de\">info@langheyne.de<\/a>\n<\/p>\n<p>The responsible body is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).<\/p>\n<h3>Storage Duration<\/h3>\n<p>Unless a more specific storage period is stated in this privacy policy, your personal data will remain with us until the purpose for the data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion takes place after these reasons cease to apply.<\/p>\n<h3>General Information on the Legal Basis of Data Processing on this Website<\/h3>\n<p>If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special categories of data are processed in accordance with Art. 9(1) GDPR. In the event of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), data processing is additionally based on \u00a7 25(1) TDDDG. Consent can be revoked at any time.<\/p>\n<p>If your data is required to fulfill a contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, if your data is required to fulfill a legal obligation, it will be processed on the basis of Art. 6(1)(c) GDPR. Data processing may also take place on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. The specific legal basis applicable in each individual case is explained in the following paragraphs of this privacy policy.<\/p>\n<h3>Data Protection Officer<\/h3>\n<p>We have appointed a data protection officer.<\/p>\n<p>\nIfDDS GmbH &#8211; Institut f\u00fcr Datenschutz und Datensicherheit<br \/>\nDresdner Stra\u00dfe 58 a<br \/>\n01156 Dresden<br \/>\nPhone: +49 351 27579057<br \/>\nEmail: <a href=\"mailto:langheyne@ifdds.eu\">langheyne@ifdds.eu<\/a>\n<\/p>\n<h3>Recipients of Personal Data<\/h3>\n<p>In the course of our business activities, we work with various external parties. In some cases, this may involve the transfer of personal data to these external parties. We only share personal data with external parties if this is necessary for the fulfillment of a contract, if we are legally obliged to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest pursuant to Art. 6(1)(f) GDPR, or if another legal basis permits the data transfer. When using processors, we only share personal data of our customers on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.<\/p>\n<h3>Revocation of Your Consent to Data Processing<\/h3>\n<p>Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. The legality of data processing carried out before the revocation remains unaffected by the revocation.<\/p>\n<h3>Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)<\/h3>\n<p><strong>IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).<\/strong><\/p>\n<p><strong>IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).<\/strong><\/p>\n<h3>Right to Lodge a Complaint with the Competent Supervisory Authority<\/h3>\n<p>In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.<\/p>\n<h3>Right to Data Portability<\/h3>\n<p>You have the right to have data that we process on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.<\/p>\n<h3>Access, Rectification, and Erasure<\/h3>\n<p>Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to rectification or erasure of this data. You can contact us at any time regarding this or other questions on the subject of personal data.<\/p>\n<h3>Right to Restriction of Processing<\/h3>\n<p>You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:<\/p>\n<ul>\n<li>If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.<\/li>\n<li>If the processing of your personal data was\/is unlawful, you can request the restriction of data processing instead of deletion.<\/li>\n<li>If we no longer need your personal data but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of its deletion.<\/li>\n<li>If you have objected pursuant to Art. 21(1) GDPR, a balancing of your and our interests must be carried out. As long as it has not been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.<\/li>\n<\/ul>\n<p>If you have restricted the processing of your personal data, such data \u2013 apart from its storage \u2013 may only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.<\/p>\n<h3>SSL or TLS Encryption<\/h3>\n<p>For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from \u201chttp:\/\/\u201d to \u201chttps:\/\/\u201d and by the lock symbol in your browser line.<\/p>\n<p>If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.<\/p>\n<h3>Objection to Unsolicited Emails<\/h3>\n<p>The use of contact data published as part of the imprint obligation to send unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.<\/p>\n"},{"acf_fc_layout":"text","text":"<h2>4. Data Collection on this Website<\/h2>\n<h3>Cookies<\/h3>\n<p>Our website uses so-called \u201ccookies.\u201d Cookies are small data packages that do no harm to your end device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted after your visit ends. Permanent cookies remain stored on your end device until you delete them yourself or an automatic deletion is carried out by your web browser.<\/p>\n<p>Cookies can be set by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services within websites (e.g., cookies for processing payment services).<\/p>\n<p>Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies may be used to analyze user behavior or for advertising purposes.<\/p>\n<p>Cookies that are necessary to carry out the electronic communication process, to provide certain functions you have requested (e.g., for the shopping cart function), or to optimize the website (e.g., cookies to measure the web audience) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing takes place exclusively on the basis of this consent (Art. 6(1)(a) GDPR and \u00a7 25(1) TDDDG); consent can be revoked at any time.<\/p>\n<p>You can set your browser to inform you about the setting of cookies, to allow cookies only in individual cases, to exclude the acceptance of cookies in certain cases or in general, and to activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.<\/p>\n<p>You can find out which cookies and services are used on this website in this privacy policy.<\/p>\n<h3>Consent with Borlabs Cookie<\/h3>\n<p>Our website uses the Borlabs Cookie consent technology to obtain your consent to store certain cookies in your browser or to use certain technologies in a data protection-compliant manner and to document these consents. The provider of this technology is Borlabs GmbH, R\u00fcbenkamp 32, 22305 Hamburg, Germany (hereinafter \u201cBorlabs\u201d).<\/p>\n<p>When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. These data are not passed on to the provider of Borlabs Cookie.<\/p>\n<p>The collected data is stored until you request us to delete it or delete the Borlabs cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention periods remain unaffected. Details on the data processing of Borlabs Cookie can be found at <a href=\"https:\/\/de.borlabs.io\/kb\/welche-daten-speichert-borlabs-cookie\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de.borlabs.io\/kb\/welche-daten-speichert-borlabs-cookie\/<\/a>.<\/p>\n<p>The use of the Borlabs Cookie consent technology is carried out in order to obtain the legally required consents for the use of cookies. The legal basis is Art. 6(1)(c) GDPR.<\/p>\n<h3>Server Log Files<\/h3>\n<p>The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:<\/p>\n<ul>\n<li>Browser type and version<\/li>\n<li>Operating system used<\/li>\n<li>Referrer URL<\/li>\n<li>Hostname of the accessing computer<\/li>\n<li>Time of the server request<\/li>\n<li>IP address<\/li>\n<\/ul>\n<p>This data is not merged with other data sources.<\/p>\n<p>The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website \u2014 for this purpose, the server log files must be collected.<\/p>\n<h3>Contact Form<\/h3>\n<p>If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.<\/p>\n<p>The processing of this data is based on Art. 6(1)(b) GDPR, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR), if this has been requested; consent can be revoked at any time.<\/p>\n<p>The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after processing your request is completed). Mandatory statutory provisions \u2014 in particular retention periods \u2014 remain unaffected.<\/p>\n<h3>Inquiry by Email, Telephone, or Fax<\/h3>\n<p>If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.<\/p>\n<p>The processing of this data is based on Art. 6(1)(b) GDPR, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR), if this has been requested; consent can be revoked at any time.<\/p>\n<p>The data you send to us via contact requests will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions \u2014 in particular statutory retention periods \u2014 remain unaffected.<\/p>\n<h3>Registration on this Website<\/h3>\n<p>You can register on this website to use additional features on the site. We use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.<\/p>\n<p>For important changes, for example in the scope of the offer or for technically necessary changes, we use the email address provided during registration to inform you in this way.<\/p>\n<p>The processing of the data entered during registration is carried out for the purpose of executing the user relationship established by the registration and, if necessary, for initiating further contracts (Art. 6(1)(b) GDPR).<\/p>\n<p>The data collected during registration will be stored by us as long as you are registered on this website and will then be deleted. Legal retention periods remain unaffected.<\/p>\n"},{"acf_fc_layout":"text","text":"<h2>5. Analytics Tools and Advertising<\/h2>\n<h3>Matomo<\/h3>\n<p>This website uses the open-source web analytics service Matomo.<\/p>\n<p>With the help of Matomo, we are able to collect and analyze data on the use of our website by visitors. This allows us to find out, for example, when page views occurred and from which region they come. We also record various log files (e.g., IP address, referrer, browsers used, and operating systems) and can measure whether visitors perform specific actions on our website (e.g., clicks, purchases, etc.).<\/p>\n<p>The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both the website and advertising. If consent has been requested, processing takes place exclusively on the basis of Art. 6(1)(a) GDPR and \u00a7 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user\u2019s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.<\/p>\n<h4>Cookieless Analysis<\/h4>\n<p>We have configured Matomo so that it does not store any cookies in your browser.<\/p>\n<h4>Hosting<\/h4>\n<p>We host Matomo exclusively on our own servers, so all analytics data remains with us and is not shared with third parties.<\/p>\n<h3>Mautic<\/h3>\n<p>We use the marketing tool Mautic. The provider is Acquia Inc., 53 State St, Boston, Massachusetts 02109, USA (hereinafter \u201cMautic\u201d).<\/p>\n<p>Mautic is a tool for optimizing and automating our marketing activities. With Mautic, we can, among other things, build landing pages and forms, plan, execute, and evaluate marketing campaigns, and manage our customer data.<\/p>\n<p>We can also analyze the behavior of our website visitors based on this information. This enables us to trigger further marketing actions. For example, we can see which customer has downloaded a file and might be eligible for further marketing activities as a result.<\/p>\n<p>Mautic uses technologies that enable cross-site recognition of users for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). Website visitors receive an individual ID, allowing them to be recognized on a subsequent visit. Mautic also collects the user\u2019s IP address, language, visited URLs, and access times.<\/p>\n<p>Where consent has been obtained, the service is used exclusively on the basis of Art. 6(1)(a) GDPR and \u00a7 25 TDDDG. Consent can be revoked at any time. If no consent has been obtained, the service is used on the basis of Art. 6(1)(f) GDPR; the website operator has a legitimate interest in optimizing its marketing campaigns.<\/p>\n<h4>Data Privacy Framework Certification<\/h4>\n<p>The company is certified under the \u201cEU-US Data Privacy Framework\u201d (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to complying with these data protection standards. Further information can be found at:<br \/>\n<a href=\"https:\/\/www.dataprivacyframework.gov\/s\/participant-search\/participant-detail?contact=true&#038;id=a2zt00000004FE2AAM&#038;status=Active\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\nhttps:\/\/www.dataprivacyframework.gov<br \/>\n<\/a>\n<\/p>\n<h4>Name and Address of the Host<\/h4>\n<p>\nSeffner &#038; Schlesier GmbH<br \/>\nAm Gewerbepark 6<br \/>\n01723 Wilsdruff\n<\/p>\n<h4>Order Processing<\/h4>\n<p>We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a data protection\u2013required contract that ensures the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.<\/p>\n"},{"acf_fc_layout":"text","text":"<h2>6. Newsletter<\/h2>\n<h3>Newsletter Data<\/h3>\n<p>If you would like to receive the newsletter offered on the website, we require an email address from you, as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No additional data is collected, or only on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties.<\/p>\n<p>The processing of the data entered into the newsletter registration form is based exclusively on your consent (Art. 6(1)(a) GDPR). You can revoke your consent to the storage of data, the email address, and its use for sending the newsletter at any time, for example, via the \u201cUnsubscribe\u201d link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.<\/p>\n<p>The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe or when the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Art. 6(1)(f) GDPR.<\/p>\n<p>Data stored for other purposes by us remains unaffected.<\/p>\n<p>After you have unsubscribed from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Blacklist storage is not time-limited. You can object to this storage if your interests outweigh our legitimate interests.<\/p>\n<h3>Newsletter Delivery via Amazon SES<\/h3>\n<p>Our email newsletters are sent via the service \u201cAmazon Simple Email Service\u201d provided by Amazon Web Services, Inc., 410 Terry Avenue North, Seattle WA 98109, USA (\u201cAmazon SES\u201d), to which we transmit the data you provided when signing up for the newsletter. This transfer takes place pursuant to Art. 6(1)(f) GDPR and serves our legitimate interest in using a secure, user-friendly, and effective newsletter system. The data you enter to receive the newsletter (e.g., email address) is generally stored on Amazon\u2019s servers in the EU. In individual cases, data may also be transferred to the USA.<\/p>\n<p>Amazon SES uses this information to send and statistically evaluate the newsletter on our behalf. For evaluation purposes, the emails sent contain so-called web beacons or tracking pixels, which are one-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and which links, if any, have been clicked.<\/p>\n<p>Technical information is also collected (e.g., time of retrieval, IP address, browser type, and operating system). The data is collected exclusively in pseudonymized form and is not linked with your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of recipients. If you object to this data analysis, you must unsubscribe from the newsletter.<\/p>\n<p>Furthermore, Amazon SES may use this data itself on the basis of its legitimate interest pursuant to Art. 6(1)(f) GDPR to design and optimize the service in line with demand and for market research purposes, e.g., to determine from which countries recipients come. However, Amazon SES does not use the data of our newsletter recipients to write to them itself or to pass it on to third parties.<\/p>\n<p>We have concluded a data processing agreement (\u201cData Processing Addendum\u201d, available at <a href=\"https:\/\/d1.awsstatic.com\/legal\/aws-gdpr\/AWS_GDPR_DPA.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/d1.awsstatic.com\/legal\/aws-gdpr\/AWS_GDPR_DPA.pdf<\/a>) with Amazon SES, which obliges Amazon SES to protect our customers\u2019 data and not to pass it on to third parties.<\/p>\n<p>For the transfer of data from the EU to the USA, Amazon SES relies on so-called standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.<\/p>\n<p>You can view Amazon Web Services, Inc.\u2019s privacy policy here: <a href=\"https:\/\/d1.awsstatic.com\/legal\/privacypolicy\/AWS_Privacy_Notice_German_2020-08-15.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/d1.awsstatic.com\/legal\/privacypolicy\/AWS_Privacy_Notice_German_2020-08-15.pdf<\/a><\/p>\n<h3>Newsletter Delivery to Existing Customers<\/h3>\n<p>If you purchase goods or services from us and provide us with your email address, this email address may subsequently be used by us to send newsletters, provided we inform you of this in advance. In such a case, the newsletter will only be used to send direct advertising for our own similar goods or services. You can cancel the receipt of this newsletter at any time. For this purpose, each newsletter contains a corresponding unsubscribe link. The legal basis for sending the newsletter in this case is Art. 6(1)(f) GDPR in conjunction with \u00a7 7(3) UWG (German Act Against Unfair Competition).<\/p>\n<p>After unsubscribing from the newsletter distribution list, your email address may be stored in a blacklist to prevent future mailings to you. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Blacklist storage is not time-limited. You can object to this storage if your interests outweigh our legitimate interests.<\/p>\n"},{"acf_fc_layout":"text","text":"<h2>7. Plugins and Tools<\/h2>\n<h3>Ninja Firewall<\/h3>\n<p>We have integrated Ninja Firewall on this website. The provider is NinTechNet Limited, Unit 1603, 16th Floor, The L. Plaza 367 &#8211; 375 Queen\u2018s Road Central, Sheung Wan, Hong Kong (hereinafter \u201cNinja Firewall\u201d).<\/p>\n<p>Ninja Firewall serves to protect our website against unwanted access or malicious cyberattacks. For this purpose, Ninja Firewall records the IP address, request, referrer, and time of the page access. Ninja Firewall is integrated on our own servers and does not transmit any personal data to the provider of the tool or any other third parties.<\/p>\n<p>The use of Ninja Firewall is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the most effective protection possible of its website against cyberattacks.<\/p>\n"},{"acf_fc_layout":"text","text":"<h2>8. eCommerce and Payment Providers<\/h2>\n<h3>Processing of Customer and Contract Data<\/h3>\n<p>We collect, process, and use personal customer and contract data to establish, structure, and modify our contractual relationships. We collect, process, and use personal data regarding the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6(1)(b) GDPR.<\/p>\n<p>The collected customer data will be deleted after completion of the order or termination of the business relationship and after the expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.<\/p>\n<h3>Order Fulfillment via Dropshipping<\/h3>\n<p>If you order goods from us, it is possible that your order will be shipped directly to you by our dealers (dropshipping). For this purpose, we will forward your name, delivery address, and \u2014 if necessary for the delivery \u2014 your telephone number to the shipping company. The data transfer takes place exclusively for the purpose of delivering the goods.<\/p>\n<p>The legal basis for the data processing is Art. 6(1)(b) GDPR (performance of a contract) and our legitimate interest in the most efficient and rapid purchase processing possible in accordance with Art. 6(1)(f) GDPR.<\/p>\n<p>We use the following dealer for dropshipping: <a href=\"https:\/\/www.lang-und-heyne.de\/en\/dealers\/\">Dealers | Lang&amp;Heyne<\/a><\/p>\n"},{"acf_fc_layout":"text","text":"<h2>9. Own Services<\/h2>\n<h3>Handling of Applicant Data<\/h3>\n<p>We offer you the opportunity to apply to us (e.g., by email, post, or via an online application form). Below, we inform you about the scope, purpose, and use of your personal data collected during the application process. We assure you that the collection, processing, and use of your data will be in compliance with applicable data protection laws and all other legal provisions and that your data will be treated strictly confidentially.<\/p>\n<h4>Scope and Purpose of Data Collection<\/h4>\n<p>If you send us an application, we will process your related personal data (e.g., contact and communication details, application documents, notes during interviews, etc.) insofar as this is necessary to decide on the establishment of an employment relationship. The legal basis for this is Section 26 of the German Federal Data Protection Act (BDSG) under German law (initiation of an employment relationship), Art. 6(1)(b) GDPR (general contract initiation), and \u2014 if you have given consent \u2014 Art. 6(1)(a) GDPR. Consent can be revoked at any time. Your personal data will only be passed on within our company to persons involved in processing your application.<\/p>\n<p>If the application is successful, the data you have submitted will be stored based on Section 26 BDSG and Art. 6(1)(b) GDPR for the purpose of carrying out the employment relationship in our data processing systems.<\/p>\n<h4>Retention Period of Data<\/h4>\n<p>If we are unable to make you a job offer, if you reject a job offer, or if you withdraw your application, we reserve the right to retain the data you have submitted based on our legitimate interests (Art. 6(1)(f) GDPR) for up to 6 months after the end of the application process (rejection or withdrawal of the application). The data will then be deleted and physical application documents destroyed. The retention serves, in particular, as evidence in the event of a legal dispute. If it is apparent that the data will still be required after the 6-month period (e.g., due to a pending or threatened legal dispute), deletion will only take place when the purpose for further retention no longer applies.<\/p>\n<p>Longer retention may also occur if you have given your consent (Art. 6(1)(a) GDPR) or if legal retention obligations prevent deletion.<\/p>\n"},{"acf_fc_layout":"text","text":"<h2>Privacy When Visiting Our Social Media Channels<\/h2>\n<p>We maintain publicly accessible profiles on social networks. You can find the specific social networks we use listed below.<\/p>\n<p>Social networks such as Facebook, Twitter, etc., can generally analyze your user behavior extensively when you visit their website or a website with integrated social media content (e.g., Like buttons or advertising banners). Visiting our social media profiles triggers numerous data protection\u2013relevant processing operations. In detail:<\/p>\n<p>If you are logged into your social media account and visit our social media presence, the operator of the social media platform can associate this visit with your user account. However, your personal data may also be collected if you are not logged in or do not have an account with the respective social media platform. In this case, the data collection occurs, for example, via cookies stored on your device or by collecting your IP address.<\/p>\n<p>With the help of the data collected in this way, social media platform operators can create user profiles that store your preferences and interests. This allows interest-based advertising to be displayed to you both inside and outside the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are or were logged in.<\/p>\n<p>Please also note that we cannot track all processing operations on the social media platforms. Depending on the provider, additional processing may be carried out by the operators of the social media platforms. For details, please refer to the terms of use and privacy policies of the respective social media platforms.<\/p>\n<h3>Legal Basis<\/h3>\n<p>Our social media presences are intended to ensure the broadest possible presence on the Internet. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. The analysis processes initiated by the social networks may be based on different legal bases, which the social network operators must state (e.g., consent under Art. 6(1)(a) GDPR).<\/p>\n<h3>Controller and Exercising Your Rights<\/h3>\n<p>If you visit one of our social media profiles (e.g., Facebook), we and the operator of the respective social media platform are jointly responsible for the data processing triggered during this visit. You can exercise your rights (access, rectification, erasure, restriction of processing, data portability, and complaint) in principle both against us and against the operator of the respective social media platform (e.g., Facebook).<\/p>\n<p>Please note that despite joint responsibility with the social media platform operators, we do not have full influence over the data processing operations of the platforms. Our options depend largely on the corporate policy of the respective provider.<\/p>\n<h3>Storage Period<\/h3>\n<p>The data we collect directly through our social media presence will be deleted from our systems once the purpose for its storage no longer applies, you request deletion, withdraw your consent to storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal provisions \u2013 in particular retention periods \u2013 remain unaffected.<\/p>\n<p>We have no influence on the storage period of your data that the operators of the social networks store for their own purposes. For details, please refer directly to the operators of the social networks (e.g., in their privacy policies).<\/p>\n<h3>Individual Social Networks<\/h3>\n<h4>Facebook<\/h4>\n<p>We have a profile on Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data may also be transferred to the USA and other third countries.<\/p>\n<p>We have entered into a joint controller agreement (Controller Addendum) with Facebook. This agreement specifies which data processing operations we or Facebook are responsible for when you visit our Facebook Page. You can view this agreement at: <a href=\"https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum<\/a>.<\/p>\n<p>You can adjust your advertising settings independently in your user account. Click the following link and log in: <a href=\"https:\/\/www.facebook.com\/settings?tab=ads\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/settings?tab=ads<\/a>.<\/p>\n<p>For details, please refer to Facebook\u2019s Privacy Policy: <a href=\"https:\/\/www.facebook.com\/about\/privacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/about\/privacy\/<\/a>.<\/p>\n<h4>Instagram<\/h4>\n<p>We have a profile on Instagram. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. For details on their handling of your personal data, please refer to Instagram\u2019s Privacy Policy: <a href=\"https:\/\/help.instagram.com\/519522125107875\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/help.instagram.com\/519522125107875<\/a>.<\/p>\n<h4>LinkedIn<\/h4>\n<p>We have a profile on LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland). Privacy Policy: <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/legal\/privacy-policy<\/a>.<\/p>\n<h4>YouTube Channel<\/h4>\n<p>We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For details on their handling of your personal data, please refer to YouTube \/ Google\u2019s Privacy Policy: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy<\/a>.<\/p>\n<p>You can adjust your YouTube privacy settings independently in your user account. Click the following link and log in: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/p>\n"}],"slide":false},"wpml_current_locale":"es_ES","wpml_translations":{"en_US":{"locale":"en_US","id":4448,"slug":"privacy-policy","post_title":"Privacy Policy","href":"https:\/\/www.lang-und-heyne.de\/en\/privacy-policy\/"},"de_DE":{"locale":"de_DE","id":3003,"slug":"datenschutzerklaerung","post_title":"Datenschutzerkl\u00e4rung","href":"https:\/\/www.lang-und-heyne.de\/datenschutzerklaerung\/"},"fr_FR":{"locale":"fr_FR","id":9869,"slug":"privacy-policy","post_title":"Privacy Policy","href":"https:\/\/www.lang-und-heyne.de\/fr\/privacy-policy\/"},"ja":{"locale":"ja","id":9871,"slug":"privacy-policy","post_title":"Privacy Policy","href":"https:\/\/www.lang-und-heyne.de\/ja\/privacy-policy\/"},"zh_CN":{"locale":"zh_CN","id":9877,"slug":"privacy-policy","post_title":"Privacy Policy","href":"https:\/\/www.lang-und-heyne.de\/zh-hans\/privacy-policy\/"}},"_links":{"self":[{"href":"https:\/\/www.lang-und-heyne.de\/es\/wp-json\/wp\/v2\/pages\/9879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lang-und-heyne.de\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lang-und-heyne.de\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lang-und-heyne.de\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lang-und-heyne.de\/es\/wp-json\/wp\/v2\/comments?post=9879"}],"version-history":[{"count":1,"href":"https:\/\/www.lang-und-heyne.de\/es\/wp-json\/wp\/v2\/pages\/9879\/revisions"}],"predecessor-version":[{"id":9884,"href":"https:\/\/www.lang-und-heyne.de\/es\/wp-json\/wp\/v2\/pages\/9879\/revisions\/9884"}],"wp:attachment":[{"href":"https:\/\/www.lang-und-heyne.de\/es\/wp-json\/wp\/v2\/media?parent=9879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}